About Us
Born in July 2023, Coochi Couch initially emerged as a comfort accessory retail store, but it has organically evolved into a sanctuary of comfort for all. Our commitment to excellence extends beyond providing superior products, services, and events.
At the core of our mission is a profound goal: to be present at every festival nationwide, offering unparalleled comfort and an array of unique comfort accessories to diverse communities. With an unwavering dedication to the highest standards, we promise an extraordinary experience that transcends the ordinary, fostering a harmonious blend of comfort, community, and creativity.
Coochi Couch is more than a purveyor of comfort; it's a dynamic force striving to make its mark at festivals across the nation, redefining the very essence of comfort one event at a time. We believe in the 3 C’s: Comfort, Connection, and Creativity. First comes comfort because once you are comfortable, you are able to connect with one another. Once you can connect, it drives the creativity for you to create with your community.
Join us on our journey as we aspire to bring a new level of comfort to festivals nationwide, leaving an indelible imprint on the collective festival experience.
Brian Oliveros
Brian Oliveros, CEO and creator of Coochi Couch, brings a rare blend of creativity, discipline, and vision to the comfort industry. A dedicated fitness enthusiast and lifelong innovator, Brian has been using inflatable sofas since 2019. After years of bringing them to festivals and outdoor gatherings, he noticed something that changed everything: people weren’t calling them loungers or air sofas. They were calling them Coochi Couches.
That organic nickname sparked a moment of clarity. What started as a simple observation evolved into the foundation of a brand now known nationwide for comfort, color, and connection.
Outside of leading Coochi Couch, Brian expresses his artistic side as “Oli,” a bass music creator known for crafting emotional and immersive soundscapes. His passion for innovation extends into every area of his life, from product design to event experiences to the communities he builds.
A natural community builder, Brian thrives on creating safe, fun, and inspiring environments where people can relax, connect, and be themselves. He isn’t just a CEO. He’s a visionary dedicated to transforming outdoor comfort and shaping meaningful experiences everywhere he goes.
